Beyond the Press Release: Newsjacking for Real Estate & Hospitality Success
In the fast-paced world of real estate and hospitality, capturing attention requires more than a standard project announcement. At Levy, we believe in a proactive approach – a strategic blend of expert source pitching and the art of newsjacking.
Why Newsjacking?
Newsjacking is the art of injecting your brand narrative into a trending news story. When done strategically, it positions your real estate or hospitality brand as an industry thought leader with valuable insights. Here's how it works:
Identify Relevant Trends: Keep your finger on the pulse of industry trends and breaking news. Is there a surge in staycations due to rising gas prices? Is a new co-working trend emerging in specific neighborhoods? These are potential newsjacking opportunities.
Craft a Compelling Angle: Don't just jump on any bandwagon. Analyze the trend and identify a unique angle where your expertise shines. Are you the developer building the perfect "staycation" destination hotel? Is your co-working space uniquely positioned to address the new trend?
Become the Source: Develop a press release or media pitch that highlights your brand's connection to the trending story. Offer valuable insights, data, or case studies that journalists can incorporate into their coverage.
The Power of Proactive Pitching
While newsjacking capitalizes on current events, proactive pitching is like planting the seeds for future success. Here's how it elevates your brand:
Position Your Experts: Identify your company's thought leaders – real estate developers, architects, hospitality veterans. Proactively pitch them as expert sources for upcoming industry events, conferences, or potential news stories journalists are researching.
Shape the Narrative: By proactively pitching your experts, you influence the conversation. Instead of simply reacting to news, you shape the narrative and establish your brand as a trusted voice within the industry.
Building Relationships: Proactive pitching fosters valuable relationships with journalists. They come to know your brand and its expertise, increasing the likelihood they'll consider you for future placements.
The Levy Advantage: Combining Proactive Pitching & Newsjacking
At Levy, we combine the power of proactive pitching and newsjacking to create a winning PR strategy for our real estate and hospitality clients. Here's how we do it:
We monitor industry trends and identify newsjacking opportunities.
We develop a comprehensive media list with journalists covering relevant industry sectors.
We craft compelling press releases and media pitches that showcase your brand's expertise.
We proactively pitch your company's experts as thought leaders for upcoming events and industry news.
We leverage social media to amplify news placements and engage with relevant audiences.
The Result: Impactful Placements & Brand Recognition
By going beyond standard project announcements, Levy helps you secure impactful placements in top-tier publications,online outlets, and even broadcast media. This not only generates buzz but also positions your brand as a leader within the real estate and hospitality industry.
